Shockah!

The makers of Britain’s most famous milk chocolate bar have decided to warn their customers that Dairy Milk contains – milk.

Cadbury Dairy Milk wrappers put milk first in a list of ingredients and explain that there is “the equivalent of three quarters of a pint of fresh liquid milk in every half pound of milk chocolate”.

But Cadbury says it is also necessary to print warnings saying “CONTAINS: MILK” in case people who are allergic to milk do not realise that there is milk in Cadbury Dairy Milk.

The company is printing similar warnings on bars of Cadbury Dairy Milk Whole Nut warning customers that the bars contain both milk and nuts.

A Cadbury spokesman said the company was complying with the law relating to the presence of allergens in food.

Moira Austin, helpline manager for the Anaphylaxis Campaign said she could understand why people would say Cadbury was “stating the blindingly obvious” or think that the “world had gone mad”.

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